Why Study Communication?

College students considering a Communication major, their parents, employers, and other interested stakeholders all want to know the answer to the question, “What can Communication majors do professionally after graduation?

Many answers to this question exist, ranging from securing full-time employment to making a difference in their workplaces and communities, to continuing their education. But among the most important answer is that college graduates with Communication degrees have the knowledge and skills employers need. When responding to a recent National Association of Colleges and Employers Job Outlook Survey, employers identified the ability to verbally communicate with others inside and outside the organization and the ability to create and/or edit written documents as among the top ten skills they seek when hiring new college graduates. Communication graduates bring these critical skills to the workplace. They demonstrate strong verbal, nonverbal, and written communication skills and have considerable expertise in speaking well in front of small and large audiences.

Students, parents, faculty, and administrators—people from just about everywhere—are asking about Communication. As more and more students major in Communication, and as more students successfully pursue careers and professions that require and reward knowledge and ability in the Communication arts and sciences,U of L's Department of Communication provides resources that assist students, their faculty mentors, career counselors, and other interested educators in their professional growth and development.


Department Learning Outcomes

The goal of the Communication faculty is for each student to be able to each of the following outcomes.
Click on each Outcome for more information

Describe the Communication Discipline and its Central Questions.

  • Summarize the broad nature of the Communication discipline
  • Categorize the various career pathways for students of Communication
  • Articulate the importance of communication expertise in career development and civic engagement
  • Examine contemporary debates within the field
  • Distinguish the Communication discipline from related areas of study
  • Identify with intellectual specialization(s) in the Communication discipline

Employ Communication Theories, Perspectives, Principles, and Concepts

Engage in Communication Inquiry

Create messages apporopriate to the audience, purpose, and context

Critically analyze messages

Demonstrate the ability to accomplish communicative goals

Apply ethical communicaiton principles and practies

Use Communicaiton to embrace difference

Influence public discourse